PRIVACY POLICY

This policy applies to information held about clients and prospective clients, suppliers and prospective suppliers, contacts and all other persons about whom Langfords holds information. By ‘information’, we mean personal information about you that we collect, use, share and store.

In this policy, “we”, “us”, and “our” means A & J Langford (trading as Langfords), a company registered in England and Wales with its registered office at Vaults 8 & 10, The London Silver Vaults, 53-64 Chancery Lane, London WC2A 1QS, and “you” means the individual to whom the information relates. We are the data controller and we operate our website www.langfords.com (our site).

INFORMATION WE COLLECT ABOUT YOU

We may collect and store the following types of information about you when you our site or by corresponding with us (for example, by email). This includes information you provide when registering to use our sites or sharing any data via our social media functions. The information given to us may include:

your name;
your contact information such as your address, email address and telephone number;
your payment details/financial data i.e. your bank name, account number and sort code;
when browsing our site, your IP address, your browser type and language;
information related to your attendance of, and interest in, Langfords events and antiques fairs;
information about you that you give us in person at our events and at fairs, by filling in forms on our site www.langfords.com (e.g. the contact us section or to sign up to our mailing list) or by corresponding with us by phone, email or otherwise; and
information in relation to your purchase of our antiques and silverware, or use of our services.

HOW WE COLLECT INFORMATION ABOUT YOU

You may give us your information by filling in forms on our site or by corresponding with us by post, phone, email, on social media or otherwise. This includes information you provide when you:

visit us at art and antiques fairs; and
purchase silverware and antiques in our shop.

LEGAL BASIS FOR PROCESSING

Our processing of your personal information is necessary (i) for the purposes of legitimate interests pursued by us; (ii)in order to comply with a legal obligation to which we are subject; or (iii) for the performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts.

In relation to any processing of special categories of personal data, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.

LEGITIMATE INTERESTS

Where our processing is based on the legitimate interest grounds described above, those legitimate interests are:

collecting personal information to provide you with a smooth and efficient client experience;
running our business;
making sure you receive updated information on Langfords' activities;
providing the services you have requested; and
for our own marketing, research and development.

HOW WE USE YOUR INFORMATION

We may use your information to:

provide information about our antiques, silverware and services to you;
keep you informed about antiques, silverware and events that we think you may find interesting;
carry out our obligations arising from any agreements entered into between you and us;
communicate with you;
administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
keep our site safe and secure;
comply with legal and regulatory obligations; and
maintain security and check your identity.

OPTIONAL VOLUNTARY INFORMATION

We offer the following free services, which require some type of voluntary submission of personal information by users:

Electronic newsletters/mailshots (dispatches). We will offer a free electronic newsletter/mailshot to users. Langfords gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter/mailshot that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.
Email this to a friend Our site users can choose to electronically forward a link, page, or documents to someone else by clicking email this to a friend. The user must provide their email address as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.

WILL WE SHARE YOUR INFORMATION WITH THIRD PARTIES?

Except as expressly set out in this policy, we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

The personal information you provide to us may be shared with the following categories of companies if this is necessary to provide you with our antiques, silverware or services, respond to your enquiries or for any of the purposes described in this policy:

third party companies;
agents;
contractors;
service providers; or
affiliated companies.

We may also share your personal information with:

law enforcement agencies, other governmental agencies or third parties if we are required by law to do so; and
other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a reorganisation with that entity.

YOUR RIGHTS

At any time, you have the right to:

request access to or a copy of any personal data which we hold about you;
rectify your personal data, if you consider that the information we are holding is inaccurate;
ask us to erase your personal data, if you consider that we do not have the right to hold it;
withdraw consent to our processing of your personal data (to the extent such processing is based on previously obtained consent);
ask us to stop or start sending you marketing messages as described below in the marketing section;
restrict processing of your personal data;
move some of your personal data elsewhere, in certain circumstances;
object to your personal data being processed in certain circumstances; and
not be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data.

Any request from you for access to or a copy of your personal data must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation. We will comply with our legal obligations as regards your rights as a data subject.

We aim to ensure that the information we hold about you is accurate. To assist us in ensuring that your information is up to date, do let us know if any of your personal details change by using our contact form

MARKETING

Where you are one of our clients or have otherwise agreed to be contacted for marketing, we may use your personal information to send you information about our antiques, silverware, events, and art and antiques fairs. You can stop receiving marketing messages from us at any time by clicking the ‘unsubscribe’ link at the bottom of any email we send you.

You also have the option of unsubscribing from our mailing list at any time thereby disabling any further such email or other communication from being sent to you by contacting us via our contact form.

We will action any opt out request from you without delay.

How long will we keep your information?

We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve us periodically reviewing our files to check that information is accurate, up-to-date and still required.

Where we are permitted to send you direct marketing communications, we may retain your contact information necessary for this purpose, for as long as you do not unsubscribe from receiving the same from us. If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.

SECURITY AND STORAGE OF YOUR INFORMATION

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us, or for one of our service providers.

When we, or our permitted third parties, transfer your information outside the European Economic Area, we or they will impose obligations on the recipients of that data to protect your information to the standard required in the European Economic Area or otherwise require the recipient to subscribe to international frameworks intended to enable secure data sharing. In the case of transfers by us, we may also transfer your information where: (i) the transfer is to a country deemed to provide adequate protection of your information by the European Commission; or (ii) where you have consented to the transfer.

HOW WE USE COOKIES

WHAT ARE COOKIES?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. The help or internet settings functions within your browser should tell you how. Please be aware that that if you select to refuse or restrict cookies you may be unable to access certain parts of our site. You can find more information about cookies at http://www.allaboutcookies.org/

OUR USE OF COOKIES

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our site in order to tailor it to customer needs. We only use this information for statistical analysis purposes; these cookies cannot be used to identify individuals.

LINKS TO OTHER SITES

Our site may contain links to other websites, including via our social media buttons. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website. Once you link to another website from our site you are subject to the terms and conditions of that website, including, but not limited to, its internet privacy policy and practices. Please check these policies before you submit any data to these websites.

Certain features of our site will allow for social networking. You should ensure when using these features that you do not submit any personal data that you do not want to be sent, collected or used by other users, such as profile details or email address.

COMPLAINTS

Questions, comments and requests regarding this policy are welcomed. Please use our contact form

If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner's Office, which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113.

CHILDREN UNDER 14

We do not intentionally collect any information on children under 14 years of age. We will undertake to delete any details of such users where a parent or guardian has notified us that any such details have been obtained.

CHANGES TO THIS POLICY

Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our policy.

This policy was last updated in April 2020